Ellis Island Corporate Event Spotlight: Amway China

Photo by Nadine Froger Photography

Ellis Island frequently hosts large corporate events, and in April of this year, we welcomed the VIPs of Amway China for a very special celebration of the company’s top performing employees in a lavish, luxury event for over 1,600 guests.
The event design team shared with us some amazing details of this unforgettable corporate event on Ellis Island:
As always, Amway China insisted on presenting their guests with an iconic experience they would not be able to access on their own. Amway events tend to take place in locations of historic significance and iconic importance. Events have to connect and honor in theme the Chinese culture and the history of the location.
Amway China flew their 1,600 top-selling representatives to New York City for a 3-day business meeting. The group traveled in two waves, for business meetings and special NYC experiences, and only once did ALL 1,600 guests come together in the same place at the same time: on the evening of April 15th for a reception, gala evening and pop concert on Liberty and Ellis Island.
Quite fittingly for our location as an historic landmark and tying into the Amway corporate goal structure, this event was titled “Follow Your Dream”.
“The Statue of Liberty and Ellis Island – our iconic monuments to the immigrant’s arrival in the USA and the beginning of the American Dream – gave us the opportunity to let our guests experience the beginning of their own American Dream, achieved by their association with Am(erican)way,” says Marion Renk-Rosenthal, Public Relations for Event Works, www.eventworks.com.

The evening started at Battery Park where guests gained chartered ferries to transition to Liberty Island for a cocktail reception. As they passed the Statue of Liberty, a fireboat water cannon shot red-white-blue fountains into the air.
Ferries shuttled guests from the reception to dinner and concert at the Ellis Island Museum.

Photp by Nadine Froger Photography


Photo by Nadine Froger Photography

“We surrounded guests with iconic walking characters from the moment they got off the ferry. Athletes, walking Empire State and Chrysler Buildings, a living Lady Liberty, Broadway showgirls, Uncle Sam stilt walkers and “President Obama” with Secret Service personnel greeted arriving guests.”

Photo by Steve Elkins


Photo by Nadine Froger Photography

Dinner took place on two levels at the museum: the Baggage Room and the Registry Room.

Photo by Nadine Froger Photography


Photo by Nadine Froger Photography

The event organizers paid extra attention to the Chinese tradition of honoring the highest performers by incorporating special recognition for the Very Very Important Persons.
“We started by designing the timetable with VIPs in mind. Special consideration in ferry assignment, timed to line up perfectly with the fireboat water fountain display, and access to special treats during the cocktail reception had to be considered and planned. Very VIPs were provided with a separate, upgraded tent for the cocktail reception. We also stanchioned off a VIP Photo area centered in front of the Statue of Liberty.”
“They received preferential treatment in the transfers to Ellis Island. We designed blue prints with special, short entrance routes in the dining rooms for their arrivals. VVIPs enter the dinner last, once the regular guests were seated. We created red carpet walks down the center of the two rooms and added red carpet risers in the centers so that the regular guests could take great photos of the VVIPs. This worked out beautifully as all regular guests lined the red carpets and surrounded the risers to snap shots like photographers at the Oscars. The rooms lit up with flash photography and iPad screens. Our VVIPs posed dutifully, smiling and waving.”
The Amway China corporate group also had 33 guests who received special birthday honors, and the event organizers celebrated them by having a Gospel choir serenade them by singing “Happy Birthday”. “Our Color Guard and Amway staff then paraded in with custom designed, Lady Liberty cakes.”

Photo by Nadine Froger Photography


Photo by Nadine Froger Photography

The evening culminated with a customized fireworks display in New York Harbor followed by the pop concert. Despite a winter storm, temperatures sinking to 33 degrees, sleet and hail, all guests ventured outside to cheer the rousing fireworks finale!
VVIPs were invited to exit dinner first, regular guests followed and all enjoyed a custom designed display that included a 7 color rainbow, symbol of wealth and worldliness in China and used as a backdrop by Amway in recruitment presentations throughout the country. The fireworks display culminated in the Amway logo.

Photo by Nadine Froger Photography

The Amway China event organizers enacted some technically creative plans for this celebration, including the following: “We custom-programmed a very complicated audio and video system that allowed us to split the signal for time-delayed, separate projection on either floor. We set this up to also be able to switch it to simultaneous projection to both floors as both options were used during the night. We set up multiple, separate audio channels for Chinese and English speaking stage managers and various production departments.”

List of companies involved:
Evelyn Hill, Inc. The Statue of Liberty & Ellis Island,
Fireworks by Grucci (Bellport, NY),
Bestek Lighting and Staging (West Babylon, NY),
Main Attractions Inc. (Edison, NJ),
Zak Events Inc. (Franklin Lakes, NJ),
BKA – Barkley-Kalpak Agency (NY, NY),
Technical Show Management Inc. (Marina del Rey, CA))

Ed Sheeran Performs on Ellis Island 6.13.14

Ellis Island welcomed 3x Grammy-nominated artist Ed Sheeran to perform a one-of-a-kind show  presented by CBS RADIO, on Friday, June 13, adding his star power to our national landmark venue.
{We thank Kevin Mazur/Getty Images for Radio.com for sharing these images of Ed Sheeran’s concert with us}

 A crowd of 300 to 400 Ed Sheeran fans (called ‘Sheerios’) braved the rain to share a very special experience with Ed Sheeran. So this superstar’s concert was likely as special to him as it was to all of his fans who ferried over to Ellis Island to be a part of an innovative event.

 Sheeran had been staging “Multiply Days” – consisting of a number of ever-growing, intimate performances in a single day – around the globe in anticipation of his new album, x (pronounced ‘multiply’). “Ed On Ellis” was planned as the largest in a series of shows during “Multiply Day” in New York City and served as the conclusion to this thrilling extravaganza celebrating and demonstrating the concept guiding his new record.

 Fans attending “Ed On Ellis” were treated to sweeping views of the New York skyline and Lady Liberty while listening to Sheeran play a variety of hits new and old, 10 days before the release of his new album x, which arrived on Monday, June 23 and was preceded by chart-topping lead single “Sing.”

 Dozens of CBS Radio stations nationwide conducted contests and giveaways for fan to win tickets to this concert, and fans could also get tickets via Radio.com.

 x, which found Sheeran collaborating with a stellar list of producers, recently rocketed to the No. 1 spot on the iTunes Store’s overall “Top Albums” chart, mere hours after becoming available for pre-order at http://smarturl.it/x-itunesdlx.


Radio.com released a post-concert report on the ‘5 Best Things That Happened at Ed on Ellis,’ ( http://radio.com/2014/06/14/ed-sheeran-ellis-island-best-moments) including the following highlights:
• He played extra-long. Fans expected Sheeran to perform 8 songs, but Sheeran delivered more than expected.
• His green room was the entire second floor of the Ellis Island Museum, known as the Registry Room. Fans milled around only one floor below, waiting for the show to start. From the stage, Sheeran told us that many of his family of Sheerans had been through Ellis Island.
• Sheeran played his song from The Fault In Our Stars, “All The Stars.”

This was Ed Sheeran’s first time visiting Ellis Island, as well.

To see more about Ed Sheeran’s fantastic concert, search for the Twitter tag #EdOnEllis and Ed Sheeran’s own Twitter handle @EdSheeran.






Personalize Your Wedding with Flags of Your Heritage at Ellis Island

Personalized weddings get even more meaningful here at Ellis Island, with the flags from your heritage on display in your wedding ballroom. Hang flags from your family’s ancestral background in the Registry Room to pay tribute to your beloved cultural background. Bestek Lighting (www.bestek.com) has a full collection of the national flags, and all you have to do is let us know which ones you’d like. We’ll take care of the rest!

What a great surprise for your wedding guests to see your heritage included in your personalized wedding celebration, here in our landmark venue with so much rich history of its own.


If We Build It…. Custom Structures and Stages for Celebrations and Weddings on Ellis Island

Photos by: Kevin J McCormick Photography  http://www.kjmphoto.com

Ellis Island weddings and events are known for being ultra-customized and fine-tuned for our guests. Our two islands are often home to lavish celebrations held in custom-designed tents and structures, and this celebration for Amway China brought a jaw-dropping custom structure to our shores, with sensational lighting, for a LeeHom Wang concert and a 1600-person dinner and an event that encompassed both levels of the Ellis Island museum.


Corporate events on Ellis Island, as well as our luxury weddings, become breathtaking scenes and magical settings – all possible due to our vast grounds and marvelous views of the sunset, night sky and NYC skyline.


Top Wedding Trend 2014: Copper

Among the top wedding trends for 2014 is the use of copper in tabletop design. Here, in Zak Events’ fabulous image, you’ll see how the copper captures the mood-setting lighting, creating a warmer glow than is seen with silver. The slight hint of auburn also warms the room, and comes quite close to colors in candlelight.

So for your luxury wedding in our landmark venue, consider copper as your metallic base, and build from there (quite upwardly, given our high ceilings) with your choice of florals and elegant greenery, crystals, and other lush details of your wedding vision.

Ellis Island Corporate Gala Details from Zak Events

More gorgeous images from Zak Events’ recent work here at Ellis Island, home to some of the most stunning luxury weddings and corporate parties in the New York City area. See more of the images from Zak Events at www.zakevents.com.

Wedding Inspiration at Ellis Island: Servers in Scuba Gear

Photo by Christian Oth Studio

We love this creative touch at a recent Ellis Island wedding, where our island location came into play as servers dressed in scuba gear circulated at the party, handing out hors d’oeuvres and drinks. If you can’t decide between an island wedding and a luxury wedding, you’ll be happy to know that you can have BOTH, here on Ellis Island with stunning views of the New York City skyline *and* magical sunsets, starry skies and even fireworks to end your spectacular wedding.

Not sure about the servers in scuba gear? You can always opt for formal servers:

Photo by Christian Oth Studios